Tony Nicholls, Founder and Director of Good Talent Media

"What’s crisis media and why is it on the rise?"

The digital age has irreversibly changed the media landscape. With a proliferation of media outlets and platforms, and the rise of citizen journalism, there are literally billions of ways that a brand or organisation can be damaged, sometimes irreparably. Crisis media planning has grown in response to this new world of threats and opportunities to help prepare organisations for crises and how to respond. Crisis Media Consultant and former journalist with ABC, SBS, and Ten, will explain how crisis media works.

Tony Nicholls, is an accomplished journalist with more than ten years’ experience with the ABC, SBS and Network Ten; covering thousands of news stories across Victoria, Australia and the international media.

Tony has seen the rise of digital media transform communications and the news cycle forever; making new demands of journalists, politicians and media spokespeople. Riding the wave of change, Tony understands old-fashioned news values as well as what drives the new digital media landscape.

Tony has had the privilege of interviewing Australia’s movers and shakers – the people who have shaped news bulletins. Most importantly, Tony understands what a story needs to make it to air or print.

As Director of Good Talent Media, Tony conducts all media training personally; he knows what interview questions you’ll be asked, what the media wants, and how best to deliver an impactful message.