Aged Care: Engaging technology to save a sector in crisis

Georgie Armstrong is the CEO of Gretel Analytics

In late 2018 Georgie founded the organisation, and as such the company is still new to the market. Gretel Analytics uses highly accurate location and interaction data in the aged care environment to provide real time alerts and spatio-temporal analytics. Gretel is enabling people providing aged care to take better care of people in their care.

Georgie has been practising as a designer for over a decade, working across many sectors, listening to and solving problems for her clients. “User eXperience” has been a focus, with human behaviour and the human experience at the centre of her curiosity. “I have always valued being connected to my community and am driven by impact over profit,” says Georgie.

Gretel Analytics is about ensuring safety and dignity driven care for our ageing population. In Georgie’s mind, it's time for change.